TOOTH AND NAIL
LABLES REDESIGN
Conceptualization Phase
When embarking on a project, I find it highly beneficial to start with a mind map. This approach allows me to brainstorm ideas and explore avenues I may not have initially considered. From there, I enhance my creativity by building on my sketches.
Often, I’ll sketch out concepts and then create a mind map that incorporates elements from those sketches or small doodles. This process helps me identify key features and details I would like to visualize and implement in the project, enriching the overall outcome.
Planning Phase
Once the initial phase is complete, I confidently transition into the planning and development stage. I delve into various fonts, colors, and sources of inspiration that will shape my vision for the project. I meticulously explore shapes, and design elements to craft a cohesive brand identity. This will be consistently applied across all merchandising and product lines.
From this foundation, I construct a comprehensive document that clearly outlines the guidelines for using these concepts. This includes precise specifications on visibility in relation to specific imagery and how to adapt the elements effectively in different environments.
The Outcome
The final mock-up of the logo and accompanying guide is confidently crafted based on the valuable feedback and corrections we've received. This ensures the document is not only accessible but also clear for everyone who needs to interact with it. The guide is a strong reflection of the culmination of our logo development phase.
I then mocked up our final guides in Photoshop , allowing me to visualize how my innovative design will look in real-life applications throughout the production process, ready to be successfully launched to consumers.
